Where do I even start?

A Brand Audit or Creative Consult is usually the best first step — both are designed to bring clarity before you commit to anything bigger. Every consult comes with a complimentary high-level brand review.

How does the process work?

Every project starts with a discovery consultation to understand your business, goals, and vision. From there, we move through creative direction, design development, revisions, and delivery — with clear communication throughout.

How long does a project take?

Visual Identity projects run 3–4 weeks, Brand Identity 4–6 weeks, and Custom Websites 6–8 weeks. Timelines are shared upfront so you can plan accordingly.

What file formats will I receive?

You'll receive files for digital, print, and vector formats — everything you need for real-world use across all branding packages.

Do you work with clients outside your area?

Yes — Mallow Design is based in Winchester, Virginia, but works with creative small business owners all over the country. Everything runs smoothly remotely.

What's the difference between a logo and a brand identity?

A logo is one piece of the puzzle — it's the mark. A brand identity is the full system around it: your color palette, typography, supporting design elements, and the guidelines that explain how to use them consistently.

What's included in a brand style guide?

A brand style guide covers your logo variations and usage rules, your color palette with exact codes, your typography pairings, and any supporting design elements — the rulebook that keeps everything looking cohesive.

Do I need a brand identity if I already have a logo?

Maybe — and a Brand Audit is the honest way to find out. Some logos are a strong foundation worth building on. Others were designed before the business was fully defined. Either way, you'll know exactly where you stand.

How much does brand design cost for a small business?

Investment varies by scope. A Visual Identity package is the most accessible starting point, while a full Brand Identity or Custom Website is a larger investment. Exact pricing is shared during your consult.

Can I still use Canva after you design my brand?

Absolutely. Having a professionally designed brand makes your Canva templates better — because you'll know exactly which colors, fonts, and styles to use. Some packages include branded Canva templates as part of delivery.

How do I know if my current branding is working?

If you feel embarrassed sending people to your website, look inconsistent across platforms, or feel like your brand doesn't reflect where your business actually is anymore — those are signs. A Brand Audit is designed to answer this question with a professional, objective eye.

What Should Be Included in a Professional Logo Package?

Mar 16

Written By Shayla Body

Quick Answer: A professional logo package should include your logo in multiple variations (primary, secondary, and submark), a full set of file formats (SVG, EPS, PNG, and PDF), and a color palette with exact codes. Some packages also include a basic style guide and font recommendations. If your designer isn't delivering at least these, you're not getting a complete package.

When you invest in a professionally designed logo, you should receive more than just a single image file.

A well-prepared logo package ensures your brand can be used across websites, social media, print materials, and marketing campaigns without limitations.

Here’s what a typical professional logo package includes.

Primary Logo

Your primary logo is the main version of your brand mark.

It’s the one you’ll most often see on your website header, marketing materials, and major brand touchpoints.

This version usually includes the full logo design with all elements arranged in the primary layout.

Secondary Logo

Secondary logos provide flexibility for different layouts.

For example, if your primary logo is horizontal, a secondary version might be stacked vertically so it fits better in certain spaces.

These variations help keep your branding consistent across different platforms.

Brand Mark or Icon

Many brands also have a simplified icon or symbol.

This smaller mark is useful for places where the full logo would be too large or complicated, such as:

Social media profile images
Website favicons
App icons

Light and Dark Versions

Professional logo packages often include both light and dark versions of the logo.

This ensures your brand looks great whether it appears on:

Light backgrounds
Dark backgrounds
Photography
Colored surfaces

Multiple File Formats

Finally, a strong logo package includes several file types so your logo works everywhere.

Common formats include:

PNG for digital use
JPG for simple images
SVG or EPS for scalable graphics
PDF for printing
AI for editing

These different formats make it easy to use your logo confidently, no matter the project.

Why It Matters

A thoughtful logo package ensures your brand is ready for real-world use—not just design presentations.

When your files are organized and versatile, it becomes much easier to maintain a polished, professional look as your business grows.

Shayla Body

Shayla Body is the founder and creative director of Mallow Design Co., a brand identity studio based in Winchester, Virginia. With 17 years of experience in small business operations, branding, marketing, and design, she specializes in helping creative entrepreneurs build brands that are intentional, elevated, and genuinely theirs. Shayla works with small business owners nationwide — and she's seen just about every branding situation there is.