Where do I even start?

A Brand Audit or Creative Consult is usually the best first step — both are designed to bring clarity before you commit to anything bigger. Every consult comes with a complimentary high-level brand review.

How does the process work?

Every project starts with a discovery consultation to understand your business, goals, and vision. From there, we move through creative direction, design development, revisions, and delivery — with clear communication throughout.

How long does a project take?

Visual Identity projects run 3–4 weeks, Brand Identity 4–6 weeks, and Custom Websites 6–8 weeks. Timelines are shared upfront so you can plan accordingly.

What file formats will I receive?

You'll receive files for digital, print, and vector formats — everything you need for real-world use across all branding packages.

Do you work with clients outside your area?

Yes — Mallow Design is based in Winchester, Virginia, but works with creative small business owners all over the country. Everything runs smoothly remotely.

What's the difference between a logo and a brand identity?

A logo is one piece of the puzzle — it's the mark. A brand identity is the full system around it: your color palette, typography, supporting design elements, and the guidelines that explain how to use them consistently.

What's included in a brand style guide?

A brand style guide covers your logo variations and usage rules, your color palette with exact codes, your typography pairings, and any supporting design elements — the rulebook that keeps everything looking cohesive.

Do I need a brand identity if I already have a logo?

Maybe — and a Brand Audit is the honest way to find out. Some logos are a strong foundation worth building on. Others were designed before the business was fully defined. Either way, you'll know exactly where you stand.

How much does brand design cost for a small business?

Investment varies by scope. A Visual Identity package is the most accessible starting point, while a full Brand Identity or Custom Website is a larger investment. Exact pricing is shared during your consult.

Can I still use Canva after you design my brand?

Absolutely. Having a professionally designed brand makes your Canva templates better — because you'll know exactly which colors, fonts, and styles to use. Some packages include branded Canva templates as part of delivery.

How do I know if my current branding is working?

If you feel embarrassed sending people to your website, look inconsistent across platforms, or feel like your brand doesn't reflect where your business actually is anymore — those are signs. A Brand Audit is designed to answer this question with a professional, objective eye.

Brand Foundation

For the creative in need of great visuals that truly reflect and connect.

INQUIRE NOW

Your brand deserves more than something that “looks good.” It should feel like you—clear, confident, and cohesive at every touchpoint. A Brand Foundation is where strategy meets aesthetics. It’s the base that brings your brand to life visually and ensures everything you put into the world feels aligned, recognizable, and intentional.

Investment: $2,000
Timeframe: 3–4 weeks

What Is a Brand Foundation?

A brand foundation is the complete visual system behind your brand. It’s how your brand looks, feels, and communicates without saying a word.

From your logo and color palette to your typography and overall creative direction, this system creates consistency and clarity—so your brand shows up confidently across digital and print spaces.

This option is great for:

Creatives and small businesses ready to elevate their brand presence
Founders who feel disconnected from their current visuals
Brands preparing for a launch, refresh, or next phase of growth (Not sure where your brand stands first? Start with a Brand Audit →)
Anyone craving visuals that feel aligned, professional, and unmistakably theirs

If you’re ready to stop second-guessing how your brand looks and start showing up with confidence, this is for you.

Every Brand Foundation is thoughtfully crafted and customized to your brand’s goals, values, and personality.
- Creative Direction: A clear visual vision that guides all design decisions
- Visual Brand Board: A curated snapshot of your brand’s look and feel
- Primary + Secondary Logos: Flexible logo options designed for real-world use
- Color Palette: Intentional colors that support mood, emotion, and recognition
- Typography Pairing: Fonts that enhance readability and brand personality
- Brand Style Quick Guide: A simple reference to keep your visuals consistent
- Files for Digital, Print + Vector: Ready-to-use assets for every platform

THIS IS LEVELING UP

WHAT A NEW BRAND FOUNDATION WILL DO FOR YOU

✓Build trust and credibility at first glance

✓Create consistency across all platforms

✓Help your brand stand out in a crowded space

✓Make marketing easier and more effective

✓Allow you to show up confidently and cohesively

Ready for your branding level-up?

WE’RE HERE FOR IT.

BOOK A CONSULT

Need the full picture — voice, strategy, and visuals? See our Brand Identity package →