Where do I even start?

A Brand Audit or Creative Consult is usually the best first step — both are designed to bring clarity before you commit to anything bigger. Every consult comes with a complimentary high-level brand review.

How does the process work?

Every project starts with a discovery consultation to understand your business, goals, and vision. From there, we move through creative direction, design development, revisions, and delivery — with clear communication throughout.

How long does a project take?

Visual Identity projects run 3–4 weeks, Brand Identity 4–6 weeks, and Custom Websites 6–8 weeks. Timelines are shared upfront so you can plan accordingly.

What file formats will I receive?

You'll receive files for digital, print, and vector formats — everything you need for real-world use across all branding packages.

Do you work with clients outside your area?

Yes — Mallow Design is based in Winchester, Virginia, but works with creative small business owners all over the country. Everything runs smoothly remotely.

What's the difference between a logo and a brand identity?

A logo is one piece of the puzzle — it's the mark. A brand identity is the full system around it: your color palette, typography, supporting design elements, and the guidelines that explain how to use them consistently.

What's included in a brand style guide?

A brand style guide covers your logo variations and usage rules, your color palette with exact codes, your typography pairings, and any supporting design elements — the rulebook that keeps everything looking cohesive.

Do I need a brand identity if I already have a logo?

Maybe — and a Brand Audit is the honest way to find out. Some logos are a strong foundation worth building on. Others were designed before the business was fully defined. Either way, you'll know exactly where you stand.

How much does brand design cost for a small business?

Investment varies by scope. A Visual Identity package is the most accessible starting point, while a full Brand Identity or Custom Website is a larger investment. Exact pricing is shared during your consult.

Can I still use Canva after you design my brand?

Absolutely. Having a professionally designed brand makes your Canva templates better — because you'll know exactly which colors, fonts, and styles to use. Some packages include branded Canva templates as part of delivery.

How do I know if my current branding is working?

If you feel embarrassed sending people to your website, look inconsistent across platforms, or feel like your brand doesn't reflect where your business actually is anymore — those are signs. A Brand Audit is designed to answer this question with a professional, objective eye.

Custom Website

A powerhouse business marketing tool to share your creative genius with the world.

INQUIRE NOW

Your website should do more than exist—it should work for you. This custom website experience is designed to turn clarity into connection and visitors into clients through thoughtful structure, intentional design, and strategic messaging.

Built with both beauty and performance in mind, your site becomes a home for your brand—and a tool for growth.

Investment: Starting at $4,500
Timeframe: 6–8 weeks

What Is a Custom Website?

A custom website is a fully designed, strategically structured digital space built to support your business goals.

From messaging and layout to functionality and SEO, every element is intentionally crafted to create a seamless experience that reflects your brand and guides users toward action.

This option is great for:

Creatives and service-based businesses ready to elevate their online presence
Brands who want a website that feels aligned and conversion-focused (Don't have a brand identity yet? Start there first →)
Founders launching or scaling their business
Anyone tired of DIY sites that don’t reflect their value

If you’re ready for a website that looks beautiful and works behind the scenes, this is for you.

Each custom website is thoughtfully designed and built to support your brand and business objectives.
- Website Development Call
  A strategy-focused kickoff to align on goals, audience, and functionality
- Carefully Researched, Keyword-Conscious Copywriting
  Clear, compelling copy written with SEO and conversion in mind
- Custom Pre-Design Site Map
  A strategic layout plan to guide user flow and content structure
- Complete Site Styles Setup
  Consistent styles that reflect your brand identity across the site
- 5-Page+ Squarespace Website Design
  A fully custom, responsive website designed for real-world use
- Basic SEO Services
  Foundational optimization to support visibility and search performance
- Domain Mapping
  Seamless connection of your domain to your new website

THIS IS LEVELING UP

WHAT A NEW CUSTOM WEBSITE WILL DO FOR YOU

✓ Communicate your value clearly and confidently

✓ Build trust with potential clients

✓ Support discoverability through SEO

✓ Streamline your customer journey

✓ Turn your online presence into a true business asset

Ready for your branding level-up?

WE’RE HERE FOR IT.

BOOK A CONSULT

Need print collateral to match? See Paper + Printing →