You Have a New Brand Identity… Now What? 7 Next Steps to Keep the Momentum Going
Launching your new brand identity is exciting — like unwrapping a gift you’ve been waiting for. Your colors, logo, and visuals finally reflect who you are and where your business is headed. But after the confetti settles, you might wonder: What now?
A brand identity is only powerful if you put it to work. Here are seven sweet steps to make the most of your fresh new look.
1. Update All Your Platforms
Start with the essentials: your website, social media profiles, email signatures, and any client-facing platforms. Consistency is key. Swap out old logos and banners for your new designs so your audience instantly recognizes the change.
2. Announce It to Your Audience
Don’t just quietly change your logo — celebrate it! Share a post, an email, or even a behind-the-scenes story about why you refreshed your brand. Your audience will love seeing the transformation, and it’s a great chance to reintroduce yourself and your services.
3. Refresh Your Print + Marketing Materials
Think business cards, proposals, brochures, invoices, or packaging. Every touchpoint should feel cohesive and aligned. Having a full suite of updated materials helps you look polished and professional, whether online or offline.
4. Create a Brand Launch Campaign
Turn your rebrand into a mini-event. Offer a limited-time promotion, host a giveaway, or create a fun “before and after” reveal series on social media. A rebrand is newsworthy — use it to generate buzz and remind people why they should work with you.
5. Revisit Your Messaging
A brand identity isn’t just about visuals. Use this moment to refine your voice and message. Update your “about” page, social bios, and service descriptions so they match your new look and feel. Your words and visuals should always work hand in hand.
6. Train Your Team (or Yourself!)
If you have a team, make sure everyone understands how to use the new brand elements — which fonts, colors, or logos to use where. If it’s just you, keep your brand guidelines handy for easy reference. This will save you from slipping back into old habits.
7. Keep Showing Up Consistently
The power of your new brand comes from repetition. The more consistently you use it, the faster it will stick in people’s minds. Don’t be afraid to lean into it fully — your audience will adjust faster than you think, and soon your new identity will feel like second nature.
Ready to Shine?
Getting a new brand identity is a milestone worth celebrating, but it’s just the beginning. By sharing your story, updating your platforms, and showing up consistently, you’ll transform your brand identity from a pretty design into a powerful business tool.
Your next chapter is here — let’s make it unforgettable.
