How to Prepare for a New Brand Identity: 6 Steps to Set Yourself Up for Success
Deciding to invest in a new brand identity is exciting—like opening the first page of a brand-new sketchbook or moving into a fresh, light-filled studio. But before you dive into moodboards and logo concepts, a little preparation can make the process smoother, more fun, and way more impactful.
Here are six sweet steps to help you prepare for your brand identity journey:
1. Clarify Your Why
Before you think about colors and fonts, get crystal clear on why you’re ready for a new brand identity. Are you launching a new offer? Shifting your audience? Finally ready to look as professional as you feel? Your “why” will be the guiding star that shapes every design decision.
2. Gather Inspiration (Without Falling Down the Rabbit Hole)
Pinterest boards, Instagram saves, even snapshots of textures or packaging you love—collect visuals that make you feel excited and inspired. Don’t worry about being too polished here. Think of it like a treasure hunt. Your designer can help connect the dots, but your inspiration will set the tone.
3. Reflect on Your Audience
Who are you trying to reach with this new identity? Parents? Brides? Creative professionals? Take a moment to jot down what excites them, what problems they face, and what style might make them feel “this brand is for me.” A brand isn’t just for you—it’s also for the people you most want to serve.
4. Audit What You Already Have
Take a walk through your current brand materials. What’s working? What feels outdated? What pieces actually make you smile? An honest audit helps you see what to carry forward (if anything) and what to leave behind. Think of it as spring cleaning for your brand.
5. Get Your Story Straight
Your visuals will only shine brighter if your story is clear. Take time to write down:
What you do
Who you do it for
Why it matters
This doesn’t have to be a polished tagline (yet)—but it will give your designer the words and feelings they need to translate into visuals.
6. Trust the Process (and Your Designer)
Preparing well means you can step back and let the creative magic happen. A new brand identity isn’t just a logo; it’s a partnership, a process, and a transformation. Trust that your preparation will give your designer everything they need to create something beautiful and uniquely you.
Ready to Begin?
Preparing for a new brand identity is about more than files and inspiration boards—it’s about laying the foundation for growth, clarity, and confidence. With a little prep, the process becomes less overwhelming and more joyful. So gather your ideas, reflect on your vision, and get ready: your next brand chapter is about to begin.
